A two-hour session on how people move from watching to leading — and where your organisation loses them.
You have the numbers. Followers, subscribers, members, people who came to one thing and said they'd love to help.
And still the work sits with the same small group. You ask for help and it goes quiet. You recruit volunteers and they're gone by month three. Every campaign starts with the same few people saying yes again.
The usual explanation is that people are busy, or that commitment isn't what it used to be.
Here's what's actually happening. Most organisations treat engagement as a yes or no — you're either in or you're not. People don't work that way. They move in stages, from observer to follower to contributor to leader. Each stage needs a different ask, a different level of trust, and a different kind of support.
Ask someone at stage two for a stage four commitment and they don't say no. They just don't answer.
Two hours, interactive, with the people who actually do this work: your community or volunteer leads, your campaign team, your board if they're involved in recruiting.
Tell me your organisation, roughly how many people will join, when you'd like it, and what's stuck right now.
